![]() ![]() Additionally, you can display further assurance with trust badges and seals from payment processors and security companies. You can combat this by including user-generated content, such as customer reviews and video testimonials, on your page as social proof. Users won’t pay for a product or service they don’t trust. Include Testimonials and Reviewsīuilding consumer confidence is just as necessary for your PPC landing page. Where possible, include video on your PPC landing page, but keep it relevant to your offer.įor example, if you’re selling products, you can embed a how-to video or demo to increase conversion rates. Video is an excellent way to explain complex concepts quickly. They want a quick overview, not an essay, so keep your content brief and include bold headings, bullet points, and short sentences to convey your message. Internet users typically scan content instead of reading each line carefully. Ensure Your PPC Landing Page Copy is Brief and Compelling Copy/Image: Limited-time discount: 15% Offģ.Headline: 15% Off Everything for Black Friday Week.Keeping your headline, offers, and call-to-action (CTA) consistent across all PPC landing pages creates a seamless user experience from the instant users see your ad to the moment they convert.įor example, if you’re running a Black Friday campaign offering 15% off your entire website, your landing page might look like this: Match Your PPC Landing Page Headline, Offer, and CTA Your homepage gives users too many choices, filtering your Google ads‘ intent and weakening your ability to make a conversion.Ī landing page is straight-to-the-point and gives users a single choice. Instead, you’ll need a landing page with a sign-up form to collect email addresses.Įven though sending traffic to your homepage is tempting, you should avoid doing so because it won’t perform as well as an optimized landing page. Sending traffic to the same page for different campaigns can lead to confusion and high bounce rates.įor example, if your goal is to grow your email list, sending users to a page asking for social shares won’t help. One of the essential best practices for creating high-converting PPC landing pages is to ensure you make unique pages for every campaign. Make PPC Landing Pages Unique to Each Campaign Whether you’re an expert or just starting with PPC marketing, these PPC landing page best practices will help you optimize your page and advertising campaigns and convert more website visitors into leads and customers. Now that we’ve established the benefits of creating a landing page for your PPC campaigns, what are the best practices? We look at those next. ![]() ![]() This can lead to paying less for each ad click, providing a better return on investment. The more relevant your landing page is, the better your Quality Score. Because they have fewer distractions and targeted messaging, they’re more effective at persuading visitors. Higher Conversion Ratesĭedicated landing pages lead to much higher conversions than regular pages. Choose the type of messaging block you want and tap the switch so it's green:So why do you need a landing page specifically for your PPC ad campaigns? Wouldn’t a simple web page work?Ī dedicated PPC page may take a little more planning than simply directing traffic to your established web pages, but there are numerous benefits, as we’ll explain below.Find the device you want to add Caller ID Blocking to and tap View details.Tap the menu in the top left to open it.You'll still be able to send and receive text messages. ![]()
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